Marjan TV Network Improves Content Workflows with Primestream’s Xchange MAM


Marjan Television Network, a leading Persian-language broadcaster based in London, has upgraded its Multimedia Asset Management (MAM) and Production Asset Management (PAM) capabilities to the award-winning Primestream Xchange platform. Xchange will work in conjunction with Marjan’s existing deployment of the Primestream Workflow server to improve access to content and bring even greater efficiency to local and remote production teams.

Marjan Television Network was founded in 2010 as a free channel by Kayvan Abbassi and Marjan Abbassi. Today, Marjan is a general entertainment channel with an international reach and a full range of documentaries, films and series as well as news programs. As an end-to-end broadcaster, Marjan orders, produces, edits and broadcasts its own content on its linear television and VOD services. The network reaches 120 million viewers across Europe, North Africa, the Middle East and West Asia, with a sizable audience in Iran that rivals other satellite channels including BBC Persian and VOA Persian TV.

“As a theme-based, entertainment-focused, fast-moving channel, we have relied on Primestream’s renowned solutions to streamline all of our multimedia workflows for over a decade. Primestream takes care of all of our requirements, from live multicam ingestion in the studio to transmission, ”says Alex Battrick, Director of Broadcast Operations, Marjan Television Network. “So when the time came to upgrade our MAM capabilities and take the next step in evolving our post-production workflows, we knew Xchange ticked all the boxes. Xchange gives our ever-expanding production teams much more flexible access to content resources as well as remote workflow tools.

At Marjan Television Network, Primestream Workflow Server provides the broadcast automation infrastructure for acquisition, broadcast and production operations, meeting the tailor-made needs of the chain and its individual workflows. Now, Xchange provides a MAM / PAM layer that enables remote workers and drives project workload management, asset management and user accessibility.

“Xchange offers an immediately easy-to-use interface that cannot be overstated when it comes to providing a service that must meet the needs of news journalists and technical digital asset managers,” adds Battrick. “Plus, Xchange’s project-centric approach makes media management effortless, allowing users to archive or restore entire projects and all associated assets with just one click. With single service access, ease of use and streamlined workflows, Xchange made Marjan’s team members more efficient and allowed them to focus on what matters: creating content. creative.

In addition to the base Xchange software, the Marjan installation includes 70 Xchange clients for journalists and producers as well as 70 integration clients for post-production stations and editors working in Adobe Premiere Pro. Xchange offers tools for project progress monitoring, proxy editing workflows and remote collaboration, including access to content through an HTML 5 web interface. Through integration with the library of Existing LTO storage and Marjan’s production storage infrastructure, Xchange provides seamless access to archived content, and a redundant database server ensures high content availability and business continuity. This means that journalists, producers, and editors can control their own resources from uploading and user ingestion to logging and editing, and they can archive footage without the need for an editing service. full media support.

“Marjan Television is a pioneering television brand that has grown over the past decade from a small breakout channel to the world’s leading Persian-language network. We are proud that Primestream solutions have propelled Marjan through every stage of its development, ”said Claudio Lisman, President and CEO of Primestream. “Now, with the upgrade to Xchange, Marjan is an even larger showcase of our cutting-edge solutions – demonstrating how they can handle end-to-end multimedia workflows, from ingesting to editing, playback. and access to archives for easy reuse of content. “

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