MarketInk: Mightier 1090 fishing show host kicked out of Little League – for fishing

Pete Gray holding a 55 pound Cubera snapper captured in Panama.

By Rick Griffin

Five decades ago, Pete Gray, now 65, who grew up in Point Loma, played Little League baseball. He loved baseball, but he enjoyed saltwater fishing with his father much more.

In fact, young Pete, aged 11 or 12 and a student at Cabrillo Elementary School, missed so many baseball practices that he was kicked from the team by the manager.

“I loved baseball a lot, but if I had a choice, well I just had to go fishing,” said Gray, founder of “Let’s Talk Hook Up,” a weekend radio talk show. which is approaching its 30th year of broadcast. “I was 11 or 12 at the time. There is nothing better than spending time with Dad on a boat. I was happy to trade baseball for fishing.

“Let’s Talk Hook Up,” covering freshwater and saltwater fishing in Southern California and Baja California, includes listener calls, fishing news from local landings, expert guests from various regions, live reporting from Baja, charter boat owners and captains on the water.

After elementary school in Point Loma, the Gray family moved to Los Angeles where Marv Gray, Pete’s father, was an afternoon host for KABC 790-AM and later an evening host on KFI 640- AM. Sadly, Marv suffered a fatal heart attack in 1973. He was 52 years old. Pete was 18. “It was definitely difficult to lose him at such a young age,” said Pete.

Gray then returned to San Diego and got a radio sales position with Carlsbad-based KKOS 95.9-FM (the station is no longer on the air). He was then promoted to sales manager.

In 1991, during his 11 years on the station, Gray released “Let’s Talk Hook Up” which aired on XTRA 690-AM, known at the time as “The Mighty 690”. He then left the position of sales manager for the resort to focus solely on selling the fishing show. “Let’s Talk Hookup” is considered “block programming,” a radio industry term that means Gray buys blocks of airtime from a station and then resells them to his own advertising customers.

In 2003, Gray’s broadcast continued on the station’s new frequency, 1090-AM. Then, in 2019, when “The Mighty 1090” was put on hold following a dispute over transmitter rental fees, Gray’s show was picked up by KWFN 97.3-FM The Fan, operated by Entercom Communications. .

Now, “Let’s Talk Hook Up” has reverted to the recently relaunched 1090-AM, known as “The most powerful 1090. The show, co-hosted by Gray, Rick Maxa and Cory Sanden, airs from 7 am to 9 am on Saturdays and Sundays.

“It was a good 19 month race at The Fan, and we gained some new followers. But it’s great to be back on a 50,000-watt station that’s heard all over California, ”said Gray, who believes“ Let’s Talk Hook Up ”holds the record for longest-running radio talk show. continuous sport fishing of the country. “Coming back to The Mightier 1090AM will bring back that massive radio signal that many of our listeners missed. “

Gray said COVID-19 was one of the best years ever for San Diego’s sport fishing fleet, which he says is the largest in the world with several hundred passenger vessels.

“2020 has been phenomenal for the entire fishing industry, including tackle shops, boat deals and charter boat owners,” he said. “It’s because a record number of people have been locked inside and found new ways to recreate themselves outside. They discovered the joys of fishing that I first learned as a child in Point Loma.

Gray realizes that he is one of those lucky people who has managed to combine his vocation with his profession. “I was fortunate to have a career in something that I love to do,” he said. “I have had incredible experiences traveling to many must-see destinations. Being able to call it work is certainly a dream come true. After almost 30 years on the air, I still look forward to doing the show every weekend and talking about fishing with our listeners.

Bill Hagen, owner of Window advertising, an advertising agency based in Flagstaff, Ariz., is spearheading the relaunch of San Diego-based sports-talk radio station XEPRS 1090-AM, which returned to airwaves in South America in August. California under the name “The Mightier 1090”.

“We’re really excited to be returning one of our original shows on 1090,” Hagen said. “Every day we continue to rebuild this historic radio station into something everyone loves. The biggest winners are our hundreds of thousands of listeners across California who will now be able to hear the show statewide. “

KUSI-TV Partners with Luna Grill to Benefit San Diego Food Bank

KUSI-TV supports Luna Grill’s “Buy a family meal, give a family meal,” vacation promotion, according to an ad from the San Diego-based Mediterranean restaurant chain.

For every family meal purchased in December, Luna Grill will donate 10% of the profits to Jacobs & Cushman Food Bank of San Diego. A spokesperson for Luna Grill said that KUSI produced a 30 second spot free of charge and offers discounted commercial airtime throughout the month.

“We are grateful to our local media partner KUSI San Diego for helping to spread the word to make this program a huge success over the coming month,” said Rich Pinnella, president of Luna Grill. “We also really appreciate the Jacobs & Cushman Food Bank in San Diego for their tireless work in helping our local San Diego families access healthy meals. “

Founded in 2004, Luna Grill operates 50 restaurants in Southern California and the Dallas-Fort Worth areas. Its fresh Mediterranean cuisine includes kebab platters, gourmet salads, appetizers including hummus and falafels, wraps, desserts, craft beer and wine.

Warrior Foundation receives $ 1.5 million from iHeart-KFMB-TV donation

The IHeart Media-syndicated “Armstrong & Getty Show”, a radio talk show that airs in over 50 US markets, including iHeart San Diego’s KGB 760-AM, led a recent don-a-thon that raised 1 , $ 5 million in donations for the Warrior Foundation Freedom Station, a non-profit organization that purchases plane tickets to reunite injured service members with their families during the holidays. Other local media partners participating in the don-a-thon include iHeart San Diego’s News Radio KOGO 600-AM and CBS 8 KFMB-TV.

“The generosity of our incredible media partners and donors has once again made it possible for us to make Warriors’ wishes come true this holiday season,” said Sandy Lehmkuhler, Founder and CEO of Warrior Foundation Freedom Station.

“We are honored at 760 AM, News Radio 600 KOGO and our entire iHeart Media San Diego team to have participated in our first Warrior Foundation Freedom Station don-a-thon to support our deserving military,” said Melissa Forrest, president. and Market Manager, iHeart San Diego. “It’s amazing to think that we have broken the fundraising record in a pandemic year. “

Jack Armstrong and Joe Getty are based in Sacramento at iHeart Media’s KSTE 650-AM. “After giving so much to protect our country, it’s our turn to help thousands of military personnel,” Armstrong said.

“Thank you San Diego for your generosity in helping our wounded warriors during Give-a-Thon 2020,” said Alberto Mier y Terán, president and general manager of KFMB stations. “CBS 8 is proud to continue to participate with Warrior Foundation Freedom Station in this much needed fundraiser.”

The San Diego-based Warrior Foundation also provides transitional housing for wounded warriors to heal and transition from military service to civilian life.

PRSA to host Holiday Mixer and announce Bernays Prize winners

The Public Relations Society of America ‘The San Diego-Imperial Counties Chapter will host its annual Member and Volunteer Appreciation Vacation Mixer as a free virtual event from 5:30 p.m. to 7 p.m. on Wednesday, December 16 on Zoom. The mixer will also include the annual section meeting and voting on the proposed roster of board members, directors and assembly delegates to lead the section in 2021. For more information and to confirm your presence, visit

Additionally, the Chapter will announce the winners of its 2020 Edward L. Bernays Mark of Excellence Awards on Twitter starting at 9 a.m. on Thursday, December 17. The full list of winners will be posted on the chapter’s website on Friday, December 18. .

The PRSA Awards are named after Edward L. Bernays, the man who started the field of public relations in the 1920s. Often called the “father of public relations,” Bernays’ historic campaigns explain why people eat bacon with eggs, women smoke cigarettes, and bank managers join community civic groups. He died in 1995 at the age of 103.

Rick griffin

Rick griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in The Times of San Diego.

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