Chip and Joanna Gaines Take Charge of New Television Network | Entertainment

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New York – Chip and Joanna Gaines have made a name for themselves with their home improvement tips. You are now ready to develop the skills to work on building your entire television network.

Known for restoring old homes and buildings in styles ranging from industrial to farmhouse, the couple are migrating to television executives starting their first steps towards them on Thursday. Magnolia Network. It offers dozens of hours of new unscripted content and archives.

“It’s become this passionate project for us and we’re very excited about it, and now we’re finally here and showing the world what we’re working on. I can’t wait,” said Joanna Gaines.

The show helps Atlanta farmer Jamila Man transform his family into designer Brian Patrick Flynn, who beautifies outdoor spaces. The motel will be remodeled during one show and the van will be transformed into a small house during another show.

Joanna Gaines points out that the Magnolia Network doesn’t primarily offer a scripted show that “real people do the real thing”.



This week, TV executives Chip and Joanna Gaines, known for their work in Waco, TX, launched a Magnolia Network featuring dozens of hours of new unscripted content and archive shows.

“What I think about getting up in the morning and going to work is the idea of ​​being able to talk to people,” she added.

Andrew Jiman, Emmy Award-winning television chef and four-time James Beard, has agreed to host a “family dinner.” This dinner will visit families across the United States, listen to them, and explore their culinary history. He has known Gaines for many years.

“They are so real. They are what they are. They are consistent. They are reliable. They believe in taking risks and they believe in vulnerabilities, ”he said. Noted. “They didn’t set limits on what kind of show I would do. They basically let me do the shows that I thought were important.

Another host they approached was carpenter Clint Harp, who appeared on the couple’s influential show “Fixer Upper.” The harp launches the “Repair Road with Clint Harp” after scouring the country in search of items to repair.

“Joanna didn’t have to call me to continue making Fixer Upper furniture. She didn’t have to. But she kept giving me the opportunity, and I told her that in front of her face and in front of other people before, how grateful I am… and of course the phone was still ringing and her name was there. attach. wrong? Let’s go! “

Lifestyle Channel will take its first digital steps with the discovery + and Magnolia applications. You need a Discovery + Streaming subscription to watch. It starts at $ 5 per month and includes the app. The Magnolia Network will take over Discovery’s DIY Network when it arrives by cable in January 2022. Chip and Joanna Gaines promise not to be the same old lineup.

“Honestly, I think it’s good that I’m not from a background that understands TV, because it drives me crazy about” OK, I need formulas, I need formatting. ”“ Said Joanna Gaines. “For us, it’s like ‘No, we want to find people who do this for real. We want to tell their story. We are not going to shape their history. “

The launch comes at an interesting time in the lifestyle ecosystem, when many people have the urge to leave home and travel during a pandemic.

Alison Page, President of the Discovery-Magnolia Joint Venture, said:

The couple also found encouragement from another person who built the television empire, Oprah Winfrey. Chip and Joanna Gaines practically recently met Winfrey and walked away with inspiration. “Something really made us believe it was possible,” said Chip Gaines. “It made a lot of sense for us that she really believed in us.”

Chip and Joanna Gaines made a name for themselves at the “Fixer Upper” show in Waco, TX in 2013. This has led to magazines, lifestyle books, clothing, furniture and design lines, the all under the aegis of Magnolia. At first, they admit they felt weird.

“In the early seasons of ‘Fixer’ Joe and I were like fish out of water. We didn’t know what this universe would look like, ”Chipgains said.

Their decision to end “Fixer Upper” in 2017 was at the peak of their popularity, but Gaines seemed to indicate that they were fed up and against the production demand.

“Joe and I moved on pretty quickly in seasons 1 and 2 and had real hopes for what the ‘fixation rod’ should be, how it should feel and what it should be.” Chip Gaines said.

“And the production company had the formats they needed to suit us, and those things started touching each other more often than in the first few seasons.”

Sign of a resurgence, the brand new Magnolia Network will begin with a reboot of nine episodes of “Fixer Upper”, currently produced by the couple, with the subtitle “Welcome Home”.

The biggest change the couple are facing right now is that they are not only stars among other entrepreneurs in the world of design, food, home and garden, but now they are. employers. They may have to cancel the show, but Page said the Magnolia Network will not behave like a typical network.

“The way Chip and Joe define success is probably different from your average media.” Are we proud of the show? Do the people who see it like it, and what makes us a global and complete brand? And it could be shows that are liked and some shows that are liked by less people and that could be good, ”Page said.

Even with all the changes, we can stay. In other words, couples don’t even watch their own networks on traditional television. They watch on their home mobile devices and computers, but haven’t owned a TV for 18 years and aren’t going to start now.

“We don’t have a television in Gaines’ house yet. We are proud to announce it. You stick to your gun. I’m sticking to my gun, ”Chip Gaines said.

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Entertainment writer Mark Kennedy and television writer Lin Elver contributed to this report.

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